I first tried this mascara a little over a year ago when I got a mini sized one with the Too Faced "Everything Nice' limited edition holiday palette and I fell in love. It is the best mascara if you want dramatic, fuller and longer lashes.
I've tried many mascaras and they all promise to both add length and volume, but usually only manage one. This mascara actually does both. I notice my lashes are noticeably thicker and longer. My makeup looks are so so much more dramatic and pretty when I use this mascara, I swear by it.
It is not a waterproof formula (I'm not sure if it comes in a waterproof formulation at all) but that was not a problem. I never had any issues with smudging or even black raccoon eyes in the rare occasion I shed a tear or sweat. (of course, you will get some nice black raccoon eyes if you shower with it on, duh). It also does not flake on me at all, it goes on and stays on perfectly.
Another great thing I've noticed about it is that it doesn't clump too much if you add additional coats. To be honest, I find that if you really take your time and work your first coat in, you don't even need a second or third, but in the occasion that I wanted extra drama, it went on very well.
It is $30 CAD which is a bit steep for a mascara but this stuff is so great, I would gladly spend a bit extra for it. It also does have your money's worth of product in the tube, so if you use it every day, you will definitely have it for a while.
Finally, while this isn't the most important of things (but it definitely helps!), the packaging is sooooo cute. Too Faced is known for their pretty packaging and this one feels so luxurious to me. It is sleek and pink and metal which gives it a nice, satisfying weight to it.
So yeah, this was definitely a huge contender in my 2015 favourites and I intend to continue loving it in 2016!
xo
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